Penny Sansevieri: How to build and use a street team for your books

Our post last week about increasing your reader reviews mentioned the power of a street team to achieve that goal.

Those of you without one might have been thinking, “okay, well, then, how do I build one?”

Well, Penny Sansevieri of Author Marketing Experts has an answer — many answers, actually.

Sansevieri explains the difference between superfans and street teams and discusses how to build the latter in a guest post for Write Nonfiction Now.

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