Posted on June 27, 2024 at 10:00 AM by Sadye Scott-Hainchek

The publishing experts we follow have plenty of business news and marketing advice to offer.

Here are the ones that we thought were can't-miss for our authors:

  • Be yourself so readers can find you: Author brand expert Andrea Guevara's advice on articulating your author brand might also be a little bit therapeutic if you remember being an outsider in school a little too well (Jane Friedman).

  • Choosing an author name format: Another way that you must define yourself is through your name's public appearance; Penny Sansevieri and Amy Cornell discuss the mistakes to avoid in this process (Author Marketing Experts).

  • More email marketing tips for indie authors: Dale L. Roberts and Holly Greenland tackle some of the biggest questions, like what to put in your newsletters and how often to send them (Alliance of Independent Authors).

  • Scribd co-founder is working on an AI rights licensing platform: Learn more about the new venture Created By Humans, which aims to unite content creators and AI developers in a mutually beneficial relationship (Publishers Weekly).

  • New AI tools for writers: Dan Holloway reports briefly on some other artificial intelligence tools and how they could affect the publishing industry (Alliance of Independent Authors).  

Categories: Behind the scenes

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